As a logistics chain, logistics service providers, logistics companies transport shoulder important responsibilities, but also as a weak B feel heavy pressure from upstream of the owner. Take a look at the human body against the six mountain stream which those it!
1, the price and margin
In every single logistics service acquisition, the owner (customer) will find their needs N logistics companies to bid for or against, but every game in the tender, the reference standard companies are required to pay the corresponding bid bond, in most cases the lowest bidder wins, the winner of the bid bond is generally automatically be converted to a performance bond.
2, the long payment cycle
Shippers (customers) in the business contract logistics fee usually paid account period was extended to 2-3 months, and in the actual implementation process may also result in payment delays due to various reasons: the payment approval process as complex, because of the public shelving, cash flow difficulties, etc., will cause the entire payment schedule delays, or even a delay indefinitely the N reasons.
3, payment instruments
Shippers (customers) even realize logistics fees paid, rarely use cash, after a few months will be a lot of use in order to check into cash acceptance; anxious to use the money in advance the logistics company had to discount its own acceptance.
4, exaggerated rates
Due to the current state for transport, storage, handling, freight forwarding and other logistics services to implement various different tax rates, the logistics company provides logistics services products include transportation, warehousing and distribution and logistics handling different functions, many shippers (customers) requirements Logistics company issued 11% of the deductible VAT invoices transport category, which for a small proportion of the actual transport logistics service products, means that the owner (the customer) more enjoy 5% tax deductible.
5, instability Insurance
Shippers (customers) will generally be property insurance of their own goods, logistics companies consider themselves out of risk aversion will be underwriting class logistics liability insurance. However, in the event of an insured event, the owner part for rework after repair can continue to use the product, or partial damage of modular products, strongly insisted that all by scrapping the damage, thereby amplifying the amount of insurance compensation, and finally to the logistics companies in the insurance company subrogation After the recovery is successful, in fact, the final product of the preceding negotiation process damaged by the customer and the insurance company. Alternatively, some shippers did not insure their goods, but the logistics accident occurred during the loss borne entirely by the requirements of the logistics company, even in the business contract explicitly required by the actual loss ratio of 100% or more will be paid.
6, the pattern complex logistics services
We have made new logistics services to logistics providers, but the logistics service product price basically can not move.
Unlike previous handwritten or machine-printed and other paper side single, electronic face a single tabbed increasingly appear in the major electricity supplier for the parcel.
It is reported that, Jingdong Mall, Suning Tesco, One shop, Dangdang self-employed business electricity supplier has been trying to face a single electron. Beginning last year, also a rookie network under Ali led the joint of the logistics courier company actively promote this business, in which the ratio of delivery through courier Taobao, Lynx wrapped in a single electronic surface has exceeded 50%.
The last one kilometer
Competition between Chinese business enterprise has always been competition in the ecosystem is related to the electricity supplier last kilometer logistics Express is one of the important part. As Chairman of the Board Ma Alibaba "double eleven" during last year he said, he is not concerned with sales, but behind the parcel delivery problems.
Precisely in order to enhance the electronic side single parcel distribution efficiency and launched, it has been successfully used for many years in foreign countries, such as Federal Express and International Express. In China, Jingdong, Suning Tesco and other electronic business platform started early electronic surface single attempt.
Compared to traditional paper surface after a single need in order generated by the electricity supplier sellers express a single entry one by one and then handed over to the courier company delivery, orders can automatically generate electronic surface side single information stream in order to generate the same time, the print speed You can increase 4-6 times, not to mention the lower cost, more environmentally friendly.
Last May, Ali's rookie network began to vigorously promote e-side single, it has been a succession of United Way and other 15 major courier companies, courier companies and major electricity supplier businesses can apply for free access to use. Who also claimed the rookie network, cooperative express company data show that the use of electronic face alone, can improve the speed of delivery of more than 30%.
Data of the starting point
Single-use electronic face lift just express a single print speed and delivery speed so simple.
丁宏伟 responsible for novice network data operators believe that in the past saw the face of a single or handwritten or machine-printed, the entire information is not recorded in the IT system, not information. The development of a single electronic surface is actually a whole industry data standardization process, or that is a basic requirement of information.
In the face of a single standardized and based on the data, you can also carry out more large data applications, such as working with novice network in the pass, tact cooperation of sub-single, which is based on the information of a large single-service routing data points, not only can reduce errors from memory sub-single way of doing so may cause rookie network official also claimed that the sorting efficiency can be increased by more than 50%.
Electronic side is required to promote the single condition that express a single information such as address, telephone and other information Front, which requires electricity providers with sellers and electricity supplier platform.
"Electricity supplier to many of our parcels, these parcels are a huge traffic of commercial electricity costs, adds up to the client consumer groups, they are very cautious, can give us this data sharing, which requires Ali, rookie of the platform to meet us . "assistant to the president and chief marketing officer Zheng Chao expressed through courier.
Universal take some time
Although the rookie network announced free electronics sub-single system, from paper to electronic side single surface alone requires hardware support, these costs need electricity supplier sellers themselves.
Zheng Chao also said that some businesses large body mass, and if a thousand, two thousand, ten thousand parcels, the use of electronic face greater demand for a single print every day; while some businesses volume is not too large, there are ten or twenty a day ten parcels may not replace the equipment, the courier company will not be forced.
Data provided by the rookie network, when just last year to promote e-side single, electronic side single usage Ali electronic business platform of less than 5%, now this percentage has been raised to nearly 60%. Rookie network plan is in the end of this year, the entire delivery system of electronic single surface can account for 60% to 70% after 2016 to be fully electronic.
This is just the case of Ali electricity supplier, electricity supplier courier from the entire field of view, even though net canal treasure, the business school, wheat and other electricity providers fast seller service providers strongly to each appliance business platform for third-party sellers to sell electronic plane ticket system and equipment, but in the absence of electricity supplier platform support background, courier company needs between electricity suppliers and sellers, the seller one docking between electricity suppliers and system services, universal process is relatively slow.
In other electronic business platform, and still we do not see signs of a network led by a rookie promote electronic plane ticket such as Ali.
In less than a month's time, the annual net purchases Wars "double 11" is coming. While cable Internet family who purchased a shopping spree, the next line is a test of the express industry.
On the 20th, the reporter visited Changchun number of courier companies have found that, in order to prepare for the industry was known as the "Spring Festival Express" and "double 11", the courier companies are ahead of "recruitment."
Courier companies a month in advance to get people to prepare for
"Double 11" next month is approaching, a lot of online shopping Changchun family are waiting for this day to come. But the crazy online shopping, the express industry is faced with no small challenge. But in recent years with the gradual adaptation, Changchun various courier companies have to start early to prepare this key "battle."
"Recruiting couriers, sending pieces required to complete the work of company income, develop new customers, maintain old customers," "recruiting couriers, responsible for distribution of all types of shipment," the reporter noted that in the 58 city and other domestic recruitment website, Changchun number of courier companies to hang out recruitment information, is to recruit people in advance, good assurance submittals efficiency "double 11" period.
Staff of a courier company, said after the annual "double 11", will produce a large number of parcels, and in order to ensure the efficiency of submittals, courier must be adequate, so a month in advance began recruiting couriers.
Another courier company official said, "double 11" is coming to when the shipment will be very much, so now need to recruit people in advance, such as a network usually have six individuals, but a network "double 11" period have need 10 couriers, so now good preparation, that time will not be a shortage of manpower.
Plus high-paying part-time recruit people into two lines
Courier express sorting, and then to their own designated area, pick shipment, but due to more difficult, larger than the movement of persons.
Faced with the recruitment market, Changchun number of courier companies have taken part-time paid employment and other methods to recruit people. For example, in respect of the treatment of wages, basic wages generally given around 3000-5000, at the same time, some companies will give the staff five insurance industry and traffic. If the operator in accordance with the performance, "double 11" period parcels volume, plus salary, couriers income is relatively high month.
In addition, in terms of part-time, the courier company is fully utilized, recruiting some temporary couriers, which can be arranged in a parcel concentrated, with liberal and is also more flexible. Reporters also noted that, in order to be able to move people up, courier companies in the courier's age and gender and other aspects of relaxed requirements.
Observation: "Double 11" surge goods delivery time or delayed
After a year of "double 11", we will have a lot assigned to each parcel delivery company, although courier manpower relatively neat, but the situation is not uncommon warehouse explosion.
"From the staffing situation now, after November 11, the message should be promptly sent to the customer." A courier company official said Mr. Zhang, courier companies are carried by courier and Area Delivery division after increasing the number of courier, mail volume will be broken down, so more efficient. But he also said that if the shipment is too much, there may be some delay in time.
Staff another courier company said that in order to prepare for the "double 11", the company is now recruiting couriers, transport and increase the number of electric vehicles, the situation shipment delay too long in general does not appear. However, due to the "double 11" express too much that time period, but also according to the specific circumstances.
Big promotion can not be limited to the electricity supplier return conditions
Reporters learned that, and every year, this year's electricity supplier "big promotion", if again, "the sale does not enjoy seven days no reason to return," "gifts do not enjoy the three guarantees" and other restrictions, you will be curbed.
From October 1, 2015, "the network of goods and services focused on promotional activities management Interim Provisions" the official implementation. That is starting from October 1, electronic business platform then concentrated promotional activities such as the above violation of the "rule" behavior, they may be punished.
According to "require" and the network centralized marketing, refers to a specific time, the organizers of the network centralized marketing organization that is third-party trading platform operators on the Internet, to carry out sales of goods by offering favorable terms from operating activities or provide services.
Among them, as the organizers of the third-party centralized trading platform for promotion should be recorded, the information content of goods and services posted saved during promotional activities on its platform and its release date. Meanwhile, the trading platform for online merchants need to check monitor promotional activities, such as businesses have found illegal behavior, we can stop it provides third-party trading platform, and to the public.
For the previous "double 11" have appeared in part of the pre-sale merchandise stores predetermined quality problems may not return, and supported by the trading platform and other issues, the "rule" in the clear requirements, third-party trading platforms may not use the standard clauses set refundable deposit, sale of goods does not apply seven days no reason to return, self-interpretation goods in good condition, increasing the limit back conditions exclude or limit the rights of consumers, reduce or waive the responsibility of the operator, increased consumer responsibility unfair to consumers, unreasonable regulations.
Competition in the domestic electricity supplier industry, 2015 has entered the era oligarchs obvious, while Tencent, Jingdong marriage, while the dangerous Ali Suning shares, at any time other platforms being marginalized. According to public information has been inferred that this year's double 11 each electronic business platform will abandon the old thinking of the price war, but in the logistics service providers fight to compete. Lynx in the Golden Week on the use of the logistics channels Suning, two-eleven is the headquarters moved to Beijing to take. Jingdong then over the weekend announced the "Beijing Teng Plan" and Tencent cooperation, both sides will come up with the most resources and products to create innovative models of business platform called "goods quotient" (Brand-Commerce) in.
Price war is outdated
Why does the price war? It was by no means because the new advertising law are not allowed to use words such as "lowest whole network," but because it is outdated. On the one hand, electricity suppliers make festival a few years ago, many so-called price cuts are false, the competent authorities already received complaints and intervention; on the other hand, now brands are networked thinking, and do not want the eggs all in one basket, in addition to Jingdong Lynx sell, often also attach great importance to their own online store, multi-platform unified price, lead to "price war" playing impossible.
More importantly, price wars are simple and crude yell, the user experience is often overlooked, after 11 previous years of double-delay and a variety of shipping warehouse explosion, are painful memories. So online shopping user experience Logistics as an important part, has gained various electronic business platform consistent attention.
It is worth mentioning that, Jingdong appliances during the past eleven Promotions has joined the light extravagant topics. During the eleven "lying purchase Festival" extremely brisk sales of high-end appliances, 55 inches large screen TV up close to 300%, an increase of 65-inch TV is to reach more staggering 700%, 4K ultra high-definition television rose as high as 400 % more compared to other large appliances such as refrigerators and washing machine last year has doubled. These high-end appliance sales results are described price war already is past.
Ma said not to express themselves
Here, I must mention a small episode. Early 2015, Ma Jingdong mode for self-supply chain, and self-built logistics have had such a statement: "Jingdong the future will be a tragedy ...... you know how many people do now Jingdong 50,000 Alibaba is slowly grow up?! Now only 23,000 people ...... you know why I do not express? Jingdong 50,000 now, warehousing nearly three or four people, accompanied by two million parcels a day. I now be accompanied by a daily average of 27 million parcels, what concept ? "
Ma simply by the number of employees to determine Jingdong will become a "tragedy", could not help but laugh, nor with him a feeling entrepreneurs insight. Jingdong substantially pure electricity supplier company can count, and Ali, the company's high morality, UC and so buy back a large number of independent business electricity supplier and the number of employees but only Jingdong half. This occurs because the two companies is not the same genes: 1688.com and Lynx Taobao belong platform type, to let others take the stage singing, quit sellers own job; and Jingdong the beginning is self B2C electricity supplier, even express logistics are their own third-party businesses that are later thing. If those who shop on Taobao and Lynx are considered to Ali employees, Ma's not that there are millions of workers it?
Also six months, Ma would not express his overthrow, then eleven, and eleven double during the main logistics service is the product of the fusion with Suning after. In fact, Ali, we have been also doing logistics services, rookie network has been doing it for years, but is still used to let others take the stage singing, to work with third-party logistics express genuine channels still not in their own hands.
In contrast, the data shows the country has entered Jingdong 2106 counties, 20,000 townships, covering 40,006 more than a thousand villages, and there are more than 166 houses. What are the benefits to the people what is it? Limit of 211, the next day, evening distribution, reservation and distribution, cash and other exclusive services are self achievement Jingdong logistics, temporary look Ma often inaccessible.
Logistics directly affect the user experience of online shopping
Not considered the idea of bosses, only from the user point of view, Jingdong self logistics is the point in the service certainly praise praise, no doubt. In the author's many years of online shopping experience, general merchandise can promise the day of arrival only Jingdong. Taobao Founded 10 years ago, can be said to feed a four-way up (Statistics reality these courier company employees in more than 20 million people) and the like courier companies. But Ali of these courier services no ability to control and can not improve their quality of service, all these years of violence after another complaint handling and delivery is confirmed.
Chinese Internet users should be should be most grateful Ma Alipay solve the net purchase basic payment needs, but this can only be considered online shopping thing 1.0 times; Jingdong self logistics, warehousing, on the basis of the basic needs of the truly improve the online shopping service level and user experience, online shopping has entered into a new era.
Of course, the positive is that Ma also understand this trend. After heavily in shares of Suning Golden Week began two fusion in Beijing launched a three-day delivery, same day on-site installation services, allegedly behind 900 warehouses, supporting 15,000 rookie inn. Apparently Ali quietly enhance their logistics strength, in addition to Su Ning, Ali also into the capital of the household appliance logistics Goodaymart seems alone a four-way delivery of these third party or not ah.
However, since the shares were Ali for two months, leaving more than Suning continuous executives could not help worrying. Especially from 2011 onwards as the electricity provider Suning Li Bin, president of departure, so that the outside world feel there have been unrest.
Dual eleven purchasing power flow leading troops and horses animals
The next two-eleven, the focal point is still large appliances. Suning United States is the next line of traditionally strong teams, regarded as lackluster online performance, and they have improved over year after year, but and industry comparisons are still being marginalized. According to the Ministry released "in the first half of 2015 the National Grid purchase analysis report" Jingdong home network share market accounted for 60% of the share, the other 40% is divided up Suning, Gome and Lynx and other giants, which can be learned home network share market pattern. Of course, it is to do Jingdong 3C appliances started, Lynx advantage is clothing, household appliance be-coming.
I predict that this year's two-eleven battleground will be greatly expanded. In Jingdong, for example, a second-tier cities have been very mature, this year's highlights is Jingdong help, said to have recruited for the 3-6 grade area hundred thousand extension workers, 1,000 service shops, planned throughout the year to win the 100,000 villages , really is the online shopping have done the fields. These can be considered Jingdong insist on a self-built logistics and channels advantage withdrawals.
Ali announced in August this year, Suning shares, it can be seen as a signal Ma paying attention to logistics, shows that he has already dawned, denied what he said before not express the words. Industry experts have said: Although Ali has been in support of "rookie" network, but still there is a big line under its short board on the network layout, this is Ali Suning "Century of marriage," one of the main reason.
Suning and Lynx cooperation, Ma although he hit his face, but on the surface really quickly reinforcing vulnerable logistics and channels, considered a make up that last ticket. But we must not forget that Zhang Jindong, chairman of Suning also a strong man, Huang Guangyu year and a battle of wits when the electricity supplier has not it! There are such people in, Suning Ali is certainly not willing to do the wedding dress because Suning itself have great ambitions for the electricity business, the future can go a step further two are unknown.